Tuesday, 29 September 2009

Fashion Kindness from Tim Soar

Tim Soar is one of the rising stars of menswear in London. His approach to detail and tailoring have created a loyal following. I have been collecting a few of his pieces and have been happy with them until this February when I was in Thailand, that I noticed that the fastening button on my shorts had melted, yes melted! I have never witnessed this before or since. Since I am a man, I completely forgot about it until the high summer when I decided to send an email to Tim's customer services explaining what had happened. That same day, I received an email from Tim himself, saying he would sort this out personally. True to his word, a whole new set of buttons turned up a few days later with a cool note. I was touched as my experience in the fashion world has taught me that designers have a lot of people around them that "handle" things and to deal with my problem personally shows a lot of class.

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